- Campaigns
- Audiences
- Content
- Channels
- Analytics
- Attribution
Campaign Dashboard
- Active Campaigns
- 18
- Reach
- 42.8K
- Engaged
- 18.6K
- Qualified Leads
- 1,248
- Pipeline Influenced
- $284K
| Campaign | Channels | Status | Engagement | Conversion | Pipeline |
|---|---|---|---|---|---|
| Q4 Growth Campaign | Email + In-App + Landing Page | Running | 34.8% | 8.4% | $184K |
Illustrative example
Demo data shown for a sample campaign — figures aren't a guarantee of results.
Automation decides what happens. Campaigns manage what we launch and measure.
Marketing Automation
- Journeys
- Triggers
- Conditions
- Nurturing
- Behavioral Automation
- Scoring
- Routing
- Automation Rules
Campaigns
- Campaign Creation
- Audience
- Content
- Channels
- Scheduling
- Launch
- Campaign Performance
- Attribution
A campaign starts from a clear goal and ends by measuring its impact on revenue.
Everything you need to build a campaign, in one workspace.
01 — Campaign Details
Campaign name, objective, owner, start date, end date, status.
02 — Audience
Existing segment, dynamic segment, CRM list, lead segment, customer segment.
03 — Channels
Email, in-app, landing page.
04 — Content
Message, subject, CTA, media, landing page.
05 — Schedule
Immediate, scheduled, or triggered.
Start with a clear objective, not just a message.
Lead Generation
Generate new leads.
Lead Nurturing
Move prospective customers forward.
Product Promotion
Promote a product or service.
Event / Webinar
Increase registration and attendance.
Customer Retention
Re-engage existing customers.
Upsell / Cross-sell
Increase the value of existing customers.
Brand / Awareness
Increase reach and engagement.
Same customer data. A more precise audience.
Filters draw on the same customer data across the platform:
Lifecycle Stage, Industry, Company Size, Lead Score, Customer Status, Engagement, Location, Product Interest, Deal Stage, Last Activity, Campaign Interaction.
Let the audience change automatically as customer data changes.
Audience: High Intent Leads
Rule
Lead Score > 75 AND Visited Pricing Page AND Not Customer → estimated audience 2,840 contacts.
Create the content once, then use it across the right channels.
Subject, preview, CTA.
In-App
Headline, message, CTA.
Landing Page
Headline, body, CTA, form.
One campaign. Multiple channels. One audience.
Don't manage every channel as a separate campaign.
Launch the campaign at the right time.
Send Now for immediate launch, Scheduled for a specific date and time, Behavior Triggered off an event, or Audience Triggered when a contact enters a segment.
Clear campaign states, at every stage.
A campaign is always in one of these states:
- Draft
- Scheduled
- Running
- Paused
- Completed
- Archived
Everything happening in the campaign, moment by moment.
The dashboard tracks:
- Reach
- Delivered
- Opens
- Clicks
- Engagement
- Conversions
- Qualified Leads
- Opportunities
- Pipeline
- Revenue
Know where interest turns into revenue.
Illustrative demo data, not a performance claim.
Don't measure the campaign by open rate alone.
Reach
How many people the campaign reached.
Engagement
How many people engaged.
Conversion
How many people took the intended action.
Lead Quality
How many qualified leads resulted.
Pipeline
How many opportunities were created or influenced.
Revenue
The revenue tied to the campaign.
Which channel performs best?
| Channel | Reach | Engagement | Conversion | Pipeline | Revenue |
|---|---|---|---|---|---|
| — | — | — | — | — | |
| In-App | — | — | — | — | — |
| Landing Page | — | — | — | — | — |
Note
Populated from real system data as it becomes available for your account.
Know which campaign actually contributed to revenue.
First Touch
The first campaign a customer engaged with.
Lead Creation
The campaign that contributed to creating the lead.
Opportunity Influence
The campaign that influenced the opportunity.
Revenue Attribution
The revenue tied to the campaign.
Don't stop at conversion. Know what happened next.
Is the campaign delivering real value?
The dashboard tracks:
- Campaign Cost
- Qualified Leads
- Opportunities
- Won Deals
- Pipeline Generated
- Revenue Generated
- ROI
Compare your campaigns by results, not activity alone.
| Campaign | Audience | Leads | MQL | Opportunities | Revenue |
|---|---|---|---|---|---|
| Campaign A | — | — | — | — | — |
| Campaign B | — | — | — | — | — |
| Campaign C | — | — | — | — | — |
Filters
Date, Owner, Channel, Objective, Audience, Status.
Don't wait until the campaign ends to know it isn't working.
Low Engagement Alert
Engagement dropped by 18%. Recommended action: review audience relevance.
High Conversion Segment
The enterprise segment converts 2.4x higher. Recommended action: increase audience allocation.
Pipeline Impact
The campaign generated strong engagement but low opportunity conversion. Recommended action: review the post-click experience.
Write once. Keep improving.
AI works inside the campaign workspace, not as a general chatbot. It can:
- Suggest Campaign Objective
- Suggest Audience
- Generate Campaign Brief
- Generate Email Draft
- Suggest CTA
- Summarize Performance
- Detect Performance Issues
- Recommend Optimization
Improve the campaign while it's running.
Available actions:
- Adjust Audience
- Change Message
- Pause Channel
- Change Schedule
- Increase / Decrease Allocation
- Create Variant
- Modify CTA
Start fast from templates built for clear goals.
Lead Generation
New leads
Product Launch
New products
Welcome
New customers
Event Promotion
Registrations and attendance
Re-engagement
Inactive contacts
Customer Retention
Existing customers
Upsell
Expansion opportunities
Cross-sell
Related products
Seasonal Campaign
Time-bound promotions
See all your campaigns in one calendar.
A calendar view organizes campaigns by day, filterable by channel, owner, status, and objective.
One campaign brings the team together around one goal.
Every campaign tracks owner, contributors, comments, approval status, tasks, and activity history — moving through Draft, Review, Approval, Scheduled, Running, and Completed.
For organizations that require a formal approval step.
Governance that fits your organization.
Controls include:
- Role Permissions
- Campaign Ownership
- Audience Access
- Publish Permissions
- Edit Permissions
- Export Permissions
- Audit Trail
- Activity History
The campaign doesn't live outside the CRM.
Campaign activity becomes part of Contact 360.
A campaign can start or end inside an Automation journey.
Make campaigns a direct source of leads.
Know what happened after the lead reached sales.
From managing channels to managing the outcome.
| Traditional Campaign Management | ZynReach | |
|---|---|---|
| Channels | Each separate | Unified Campaign |
| Audience | Separate per channel | Shared Audience |
| Launch | Separate | Coordinated Launch |
| Reporting | Separate | Unified Analytics |
| Measurement | Engagement only | Pipeline & Revenue |
| Data | Scattered | Unified Customer Data |
| Follow-up | Manual | Connected Automation |
| Analysis | After the campaign | Real-time Intelligence |
From idea to revenue.
- 1
Plan
Define the goal.
- 2
Audience
Define the audience.
- 3
Build
Create the content.
- 4
Configure
Choose channels and schedule.
- 5
Launch
Launch the campaign.
- 6
Monitor
Track performance.
- 7
Optimize
Improve results.
- 8
Attribute
Connect results to revenue.