- Campaigns
- Journeys
- Segmentation
- Scoring
- Automation
- Attribution
Campaign Overview
Q4 Growth Journey — Running
- Audience
- 12,480
- Engaged
- 7,840
- Qualified
- 1,246
- MQL
- 482
- Opportunities
- 126
- Revenue Influenced
- $184K
Illustrative example
Demo data shown for a sample journey — figures aren't a guarantee of results.
Don't build separate campaigns. Build a system that responds to the customer.
Traditional Marketing
- Campaign
- Send
- Wait
- Report
ZynReach
- Behavior
- Decision
- Action
- New Behavior
- Decision
- Action
Build a customer journey once, and let ZynReach manage engagement, qualification, follow-up, and sales hand-off automatically.
Build campaigns visually — without the complexity.
Assemble a journey from triggers, actions, and decision points on one canvas.
Triggers
New Lead, Form Submitted, Email Opened, Link Clicked, Page Visited, Deal Stage Changed, Score Changed, Date Trigger
Canvas
Drag triggers and actions onto a single workflow canvas to build the journey step by step.
Action Settings
Send Email, Add Tag, Update Field, Change Score, Create Task, Notify Sales, Add to Segment, Remove from Journey, Send to CRM, Trigger Workflow
Don't send the next message because it's time. Send it because the customer did something.
Design the full customer journey — from first touch to purchase.
Every stage connects to an automated action.
Make every customer see the message that's right for them.
Segmentation goes far beyond age and location.
- Industry
- Company Size
- Role
- Lead Score
- Engagement
- Website Behavior
- Email Activity
- Product Interest
- Lifecycle Stage
- Deal Stage
- Customer Status
- Previous Campaigns
Your audience changes automatically as customer behavior changes.
Segment: High Intent Leads
Rule
Lead Score > 75 AND Visited Pricing Page AND Opened Email → automatically added to the Sales Acceleration journey.
Let the data decide who deserves attention.
AI reads email engagement, website activity, CRM activity, campaign interaction, lead profile, and deal information to compute a score.
- Engagement Score
- 86
- Intent Score
- 91
- Fit Score
- 94
- Overall Score
- 91
Classification
High Intent
AI doesn't just analyze the campaign. It helps you improve it.
Audience Insight
High-value leads are engaging more with educational content than promotional content.
Timing Insight
Engagement is strongest between 10 AM and 1 PM.
Content Insight
Pricing-related content produces the highest conversion to opportunity.
Funnel Insight
Significant drop-off occurs after Email #2.
Same campaign. Different experience per customer.
If Industry = Healthcare
→ Healthcare-specific content
If Industry = Real Estate
→ Real estate–specific content
If Lead Score > 80
→ Sales acceleration journey
If Lead Score < 40
→ Long-term nurture journey
One message isn't enough to build a relationship.
Campaigns and nurture sequences
In-App
Product and platform messages
Landing Pages
Conversion experiences
CRM
Customer actions
Notifications
Internal team alerts
Make every channel work as one journey.
Not every lead is ready to buy today.
High Intent
Sales acceleration journey
Medium Intent
Education journey
Low Intent
Long-term nurture journey
No Engagement
Reactivation journey
When a lead is ready, it moves to sales automatically.
Sales never needs an export, a CSV, or a manual hand-off.
Marketing and sales work on the same customer — not two copies of the data.
ZynReach runs on one shared data model, so CRM, marketing, lead generation, automation, and analytics all read the same record instead of syncing separate systems.
Connect every marketing activity to what happens in the Pipeline.
Campaign: Q4 Growth
- Leads
- 4,280
- MQL
- 680
- Opportunities
- 142
- Won Deals
- 31
- Revenue
- $84K
Illustrative example
Demo data shown for a sample campaign.
Know which marketing activity actually contributed to revenue.
First Touch
The first interaction a customer had with your brand.
Lead Creation
The source that created the lead.
Multi-Touch
Every touchpoint across the journey.
Opportunity Influence
Marketing's contribution to the opportunity.
Revenue Attribution
The revenue tied to the journey.
Don't measure a campaign by opens alone.
A single dashboard tracks a campaign from reach through revenue:
- Reach
- Opens
- Clicks
- Engagement
- Qualified Leads
- MQL
- SQL
- Opportunities
- Conversion
- Pipeline Influenced
- Revenue
Know where interest turns into revenue.
Illustrative example funnel.
- Audience
- 12,480
- Engaged
- 7,840
- Leads
- 2,480
- MQL
- 482
- SQL
- 216
- Opportunity
- 126
- Won
- 31
Metrics tracked
Conversion rate, drop-off, time to MQL, time to opportunity, and revenue per campaign.
Monitor every journey like it's a living system.
Each journey reports on:
- Active Contacts
- Completed
- Exited
- Converted
- MQL Generated
- Revenue Influenced
- Errors
- Paused Contacts
Marketing automation isn't fire-and-forget.
- Running
- 24
- Paused
- 3
- Completed
- 126
- Errors
- 2
Automation Health
Healthy
Start fast from ready-made journeys.
Welcome Journey
New leads
Lead Nurture
Long-term prospects
Re-engagement
Inactive leads
Product Education
Interested leads
Sales Acceleration
High-intent leads
Customer Expansion
Existing customers
Write once. Keep improving.
AI is grounded in ZynReach's own context and data, not used as a generic writing tool. It can:
- Draft an email
- Rewrite a subject line
- Adjust tone
- Summarize a campaign
- Suggest a CTA
- Generate a follow-up
- Personalize content
Don't wait for the end of the day to start automating.
Journeys start the moment one of these happens:
- New Lead
- Form Submission
- Email Click
- Pricing Page Visit
- Score Increase
- Deal Stage Change
- Customer Status Change
- Inactivity
- Date
- Event
A complete automation, end to end.
Everything the marketing team needs, on one screen.
A single dashboard tracks:
- Active Campaigns
- Engaged Leads
- MQL
- Conversion Rate
- Pipeline Influenced
- Revenue Influenced
- Top Campaign
- Top Segment
Manage campaigns and access the way your organization actually works.
For organizations, permissions and an approval workflow keep campaigns controlled before they publish.
- Campaign Access
- Audience Access
- Edit Permissions
- Publish Permissions
- Approval Workflow
- Export Permissions
- Audit Trail
Marketing governance, built in.
Consent, unsubscribe, and audience suppression are part of how every journey runs — not an afterthought.
- Consent
- Unsubscribe
- Communication Preferences
- Audience Suppression
- Data Access
- Audit Trail
Works with the tools your team already uses.
Marketing Automation connects across categories already available in ZynReach:
- Email & Calendar
- CRM Data
- Analytics & BI
- Collaboration
- Developer & API
From manual campaigns to a growth system that never stops running.
| Manual Marketing | ZynReach | |
|---|---|---|
| Sending | Mass send | Behavioral journeys |
| Segments | Static | Dynamic segmentation |
| Scoring | Manual | AI scoring |
| Lead hand-off | Manual transfer | Automated hand-off |
| Reporting | Separate reports | Unified analytics |
| Attribution | Manual | Journey attribution |
| Follow-up | Manual | Automated nurture |
| Campaigns | End when sent | Always-on journeys |
Manage multiple campaigns without losing the full picture.
Agencies running campaigns for several clients keep each client's campaigns, performance, leads, and revenue organized inside the same workspace — without losing sight of the overall picture across accounts.